SEO is one of the most popular marketing strategies brands use to drive traffic and qualified leads for their business. Though it has proven records of being considered one of the best strategies, it is also the most challenging one.
With Google’s continuous updates of search engine algorithms, marketers keep developing new strategies to rank their business higher. But what if you already know the most significant challenges you may face? Of course, you can conquer them from the beginning!
So, as your SEO guide, here I have shared eight common and most significant challenges you are facing or may face. This will help you build a stronger approach for guaranteed SEO success. So, pay closer attention and keep on reading till the end!
8 Biggest SEO Challenges
Between fighting competitors on search engines and Google’s never-ending algorithm updates, there are Google’s SEO challenges we need to consider, from On-page to Off-page. Here are the biggest challenges the best guest posting services always mention for brands to identify beforehand:
1. Slow Page Loading
The first thing on the list is slow page loading. Suppose you have designed an attractive website with advanced features and an interface, but it takes a few seconds more to load completely. These few seconds can cause more than $2.6 billion in wage loss for a business. SEO experts often face this issue due to inexperience, server performance, and high-quality content.
2. Wrong Targeted Audience
Most of the time, a novice startup executive or a startup business targets the wrong audience base. This can lead to reduced brand visibility, less web traffic, and lower conversion rates. The core reason behind this challenge is a failure to understand business needs and a lack of market research. They end up spending more time on developing new strategies and using higher volume keywords, but these efforts do not yield significant results.
3. Maintain Content Quality
Brands often focus on delivering higher quantity content. But publishing a lot of content daily while maintaining quality is a difficult task. As artificial intelligence has become increasingly prevalent, brands have started to create more prominent content for entire web pages, which can cause lower ranking or reduced visibility on Google. Search Engines highly focus on humanized content with authentic information.
4. High-Quality Backlinks
Acquiring high-quality content is another big SEO challenge. Finding reliable, highly authoritative websites is a difficult task. And confirming a win-win deal for high-quality links makes it more challenging. A guest post agency with years of expertise can only mitigate this challenge by helping you secure do-follow links from industry leaders. They know who to reach out to and whom to skip.
5. Constant Search Engine Algorithm Update
As search engine manipulation increased over the past decade, Google has focused more on strengthening its algorithms to penalize spammy websites. So, keeping up with Google’s constantly changing updates is surely a challenge. While this is undoubtedly beneficial for her, it is also making life difficult for brands.
6. Developing a Mobile-Friendly Site
Almost 60% of the global population uses smartphones. And each of them uses Google as their search partners for any information. But many businesses still focus on developing websites for desktop devices. But making another version for small screens presents a new challenge.
7. Poorly Organized Website
Developing a website using user-friendly tools like WordPress might be easy. However, organising all elements, features, and categories in the right place is not a walk in the park for everyone. Bad navigation and a poorly structured website can be a good reason why your website is not making money.
8. Keep Track of SEO Results
The last SEO challenge on the list is the inability to keep track of results. Brands or even some inexperienced SEO agencies often end up losing track of which strategies worked best to gain success and which didn’t. Monitoring SEO results requires continuous effort and diligence.
Quick Tips to Mitigate Challenges
- You must do thorough research on market trends, competitors, and audience needs before developing final strategies.
- Focus on the quality of content by proofreading data authenticity and relevance instead of crafting thousands of misinformations.
- Hire a professional agency for link building as they have a vast database of niche-oriented, high authority websites & it is a cost-effective option.
- Use SEO tools like Google Analytics, Semrush, Moz, or Ahrefs to track SEO performance.
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Key Takeaways
The swiftness of industry trends and audience demands is making the SEO task difficult for all brands, from reputable leaders to startups. So, it is essential to understand which challenges you may face in the future and be prepared with all the necessary equipment.
We hope that the above guide has been helpful for you to make better SEO decisions. Start building effective strategies, seek the help of professionals, and beat the competitors by ranking higher on search engines.
